Paul does love location photography – even if you are at the will of the elements. However, the day itself brought the perfect weather conditions because we did not want sun and blue skies!
Paul, as a creative director of Think, finds nothing more frustrating than coming across a shot that they cannot achieve due to a lack of equipment. Therefore, he always ensure preparedness for any eventuality during the shoot.
As always, he ensured preparedness for any eventuality during the shoot, despite having completed the recce. Paul turned up with 3 camera bodies, 5 lenses and 3 portable flashes to tackle any challenges that might arise.
A Challenging Yet Rewarding Photoshoot
They needed an early start, capturing the main photographs of the vehicles, powering through the Ford. Working to the recce plan, Paul did a number of angles. One inclusion was where the cars were hurtling straight at him. With these in the bag, they got to work photographing the model with a team from DirectLine for the customer service photographs. They conducted some of the shots at the ford before relocating to the village. There, several residents kindly allowed them to use their doorsteps for the ‘door to door’ images. All done under Covid-19 rules.
The day off finished off with a brew and some lovely cake from the coffee shop at Tissington Hall.
Simon Henrick, Head of News and Issues said, “I am absolutely delighted with the images we were able to get with Paul. He certainly goes the extra mile and doesn’t mind getting wet or dirty for the right angle or composition.”
They carried out post-production over the next day to meet their deadline. Having taken well over 400 images, it takes a good few hours to select which ones make it to the selection for editing. Paul does all his post production adjustments in Capture One and always make sure to provide low resolution and high resolution images. They shared the images via their preferred platform.