Following on from a conversation with their Creative Head, however, Paul saw how his photography services could be beneficial. Amazon Destinations wanted these locations featured on its website. They wanted visitors to have access to exclusive discounts from unique destinations around the world. This was especially advantageous for smaller businesses without major marketing resources!
The concept was that Amazon Destinations would provide a platform for these independent hotels and Bed & Breakfasts. Specialised offers were being advertised to its massive database. However, due to this shift in the market, the project was unfortunately shut down soon after its launch.
To truly capture the essence of hotel photography or B&B, potential customers need to be able to see what their rooms would look like. It’s surprising how often decent photo evidence is not available online. Inadequate images often leave those who are seeking true representations feeling disappointed.