Paul was referred via a design agency in Northern Ireland who had been commissioned by the parent company Haldane Fisher (to design and build a new website for GE Robinson) to photograph a timber yard that operates out of several branches across the UK.

GE Robinson location photography shoot

Shooting in such a business environment demands awareness of its operations as well as strict health and safety rules adherence.

Commercial premises, especially those serving the construction industry, are authentic. In particular, they are not clean or shiny; they’re generally a bit untidy and dirty. They’re not clean or shiny. Generally, they are a bit untidy and dirty.

The brief was to photograph the day-to-day tasks, the overall operation, people and products at GE Robinson.

The GE Robinson location photography project started with a recce in Salford in December. It was one of the few dry days we had that year! 

After being shown around the yard, Paul devised a rough strategy, efficiently aligning with the photographic wishlist provided.

Maximising the rustic cutting sheds, he utilised portable lighting to avoid disrupting production.

The location photography shoot took a day and a half in Salford and a day in Walsall at their other main branch.

In such cases, ensuring client satisfaction with the photography and meeting the brief is crucial.