Amaze was a digital agency that worked with some of the world’s leading brands, with the event being their 20th birthday, a conference together with a party.
This took place in September 2015 at the famous Victoria Warehouse in Manchester.
The brief was to capture candid moments of the day’s events. From arrival of the team of 200 employees to other pieces, including a conference with the guest speakers; an art exhibition, lunch through to the evening entertainment which included a roller disco – quite a day.
Being asked to do any sort of event photography like this can be great fun – in many respects, it’s very similar to wedding photography. But it can also be quite challenging.
For example, the varying levels of light can make it hard to expose correctly. Moreover, it becomes even harder by not being able to shoot with flash. Over the course of the day, Paul shot several hundred images, using an array of techniques – longer exposure to capture the band as they danced through the lunch area just being one.
It’s also worth considering that many people just don’t want a camera shoved in their face. So shooting at distance with a telephoto lens on a second body was used quite extensively.
These photographs were then used throughout a 20th birthday celebration book that was designed by Paul’s agency, Think. It was certainly nice to be able to see the event photography through to the end and I know Amaze were delighted with the end result.
Congratulations on making it 20 years Kin and Carta. Happy Birthday!
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